New markets for Greek tourism

first_imgThanks to its improved image, Greece seems to be attracting an increasing number of visitors from emerging economies. Furthermore, tourism industry officials say that Brazilians, Koreans, Filipinos, Indians and Mexicans, among others, often spend more money than those from the so-called ‘traditional’ origin countries.Santorini is a case in point. Mayor Anastasios-Nikolaos Zorzos says the island has for years been a magnet for visitors from Asia throughout the year. The island expects about 20,000 Asian tourists this winter. Apart from the Chinese, Koreans also represent a growing clientele, reflected in the fact that a Korean film was partly shot on Santorini between July 22 and 25. Another film, Beijing Love Story, also shot on Santorini, opened at movie theatres in China on February this year.Athens is also a growing pole of attraction for visitors from emerging markets. Brazilians and Mexicans stop in the Greek capital while on cruise trips and stay up to three nights. They spend considerable sums on food and drinks in the hotels as well as on souvenirs. Brazilians and Mexicans also show a particular preference for trips that include the ‘classic tour’ of Mycenae, Epidaurus and Olympia. Most Latin American tourists are aged 50-plus. Indians usually travel with family as part of groups. They are demanding customers and prefer their own cuisine.A group of 29 Filipino travel agents were in Athens last week to be briefed and possibly to design tours for the Greek destination.Attracting visitors from Asia is seen as the biggest challenge for destinations around the world, including Greece. According to a study titled ‘Winning the Next Billion Asian Travellers – Starting with China’, carried out by Tripadvisor and Boston Consulting, more than 50 per cent of the increase in global tourism traffic up to 2030 will come from the Asia-Pacific region. A billion people are projected to have annual earnings of US$15,000 or more by then and the vast majority will come from China, India, Indonesia, Japan and South Korea.The Chinese are projected to make 1.7 billion trips in the intervening period and their spending is seen shooting up to US$1.8 trillion. They are distinct in that they prefer to travel in February, May and October, which are low-season months for many Western destinations.Source: ekathimerini Facebook Twitter: @NeosKosmos Instagramlast_img read more

Related Air Southwest switches ski destinationAir

first_img RelatedAir Southwest switches ski destinationAir Southwest has announced that its flights for the winter ski season will land in Grenoble and not in ChamberyAir Southwest launches flights to Plymouth and Newquay from London CityAir Southwest has celebrated the launch of flights to Plymouth and Newquay from London City AirportAir Southwest unveiled as most punctual UK airline at GatwickAir Southwest has been named Gatwick’s most punctual UK airline Cheap flights airline Air Southwest has announced the launch of its first ski flights from Plymouth and Newquay to Grenoble.The first flights took off on December 20th, with services set to run throughout the ski season until March 28th.Commenting on the new flights, Mike Coombes, Air Southwest’s deputy chief executive, said that Grenoble represented an excellent winter ski destination.”Air Southwest is delighted that it can offer ski breaks for people from across the region right on their doorstep, without having to take a long road journey to fly from a distant airport,” he said.”Our new flights direct from Plymouth and Newquay have been extremely well received and this new service further demonstrates Air Southwest’s commitment to Devon and Cornwall.”People wishing to book flights should visit the airline’s website, with one-way tickets starting from £39.Air Southwest announced last month that it had operated the first flight from the newly re-opened Newquay Airport. ReturnOne wayMulti-cityFromAdd nearby airports ToAdd nearby airportsDepart14/08/2019Return21/08/2019Cabin Class & Travellers1 adult, EconomyDirect flights onlySearch flights Maplast_img read more