is now known as the era of network economy. In 2008, the financial crisis has caused many SMEs to face the collapse of the crisis, how small and medium-sized enterprises need to be able to safely pass this crisis?. Yes, the Internet is indeed a solution. Compared with traditional media, the network has many advantages. Time, coverage, input costs and so on have advantages over traditional advertising. But there are so many network promotion platform.
all do for the enterprise is a kind of economic pressure, the return on investment is too low. The enterprise in the end how to choose their own network promotion platform?
is very simple, in fact, as long as the enterprise to clarify the three problems, it can be very easy to choose their own network promotion platform.
1 time. Enterprises invested so much money, he can do the promotion for the enterprise? One day a month a year??? Enterprise certainly hope that the longer the better, so that enterprises in the choice of time to make sure to put money, how long can do
2 coverage. I gave you the money, you promised me a year of promotion. But your promotion coverage how? Can you cover my customers? If you help me to do a year of promotion, but there is no customers or my customers can not see, it is of no use. So, your choice of promotion platform can not do coverage? Enterprise customers can be very convenient to find the company’s promotional information? The coverage is a problem of enterprises in the choice of network promotion platform must consider.
3 return on investment. I believe a lot of Companies in both the choice of traditional advertising or network promotion will consider the rate of return on investment, but it is often difficult to calculate the rate of return on investment promotion platform is high or low. In fact, as long as the calculation of the cost of developing a new customer will be able to know whether the return on investment is high or low. For example: A spent 5000 yuan to do a month of newspaper advertising, the results brought about 10 customers. So the development cost of each customer is 5000÷ 10=500 yuan; B spent only 3000 yuan to do a month of network promotion, the results also bring 10 customers. Then the development cost of each customer is 3000÷ 10=300 yuan. So it is clear that the network to promote the return on investment is higher than the newspaper ads, because the same effect, the network to promote investment than the newspaper ads to low. So are all of the network to promote the rate of return on investment is high, the answer is no, because each promotion platform coverage is not the same as its return on investment is not the same. Therefore, enterprises in the choice, we must figure out whether you choose to invest in the promotion platform is the highest rate of similar products.
enterprises in the choice of network promotion platform, as long as these three questions to understand clearly, I believe that can be selected