A5 (www.admin5.com) station network October 15th news, recently has been blasting the Ding Dong district funds Lianduanlie once known as the contraction of layoffs, got a $100 million investment in O2O road planted a big somersault! O2O is the concept of this year to the fire, the Internet giants are also competing to join the field, but also take away O2O is a piece of the red sea.
China electronic commerce research center monitoring data show that in 2013 Chinese catering industry O2O market reached 62 billion 300 million yuan, an increase of 61.1% compared to 2012, is expected to 2015 China food O2O market will reach 120 billion yuan. If a few years ago, the rise of group purchase is the first tipping point, catering O2O now, takeaway ordering is the development of new areas of the most promising food O2O.
April 2009, Shanghai Jiao Tong University, a few students in the joint creation of hunger. 5 years of development, it is not like the recent fiery taxi software that everyone knows, but appeared in the soundless and stirless more people’s lives. In 2009 officially launched the hungry, is one of the largest food and beverage O2O platform at present, one of the takeaway platform is currently the fastest growing online takeaway ordering platform, recently announced the hungry, on the platform has been broken million orders.
announced in May this year, when the public comment received 80 million U.S. dollars when he was hungry, he had announced that the end of this year may expand to the city of the 100, and now has expanded nearly 200 cities. Founder Zhang Xuhao in an interview with the media, said: now is an important time to expand the market, must be fast. According to hungry it revealed that from May to October this year, hungry to achieve orders of 100 thousand to 1 million, covering the city from the top of the city to nearly 200, the proportion of mobile transactions accounted for from 30% to 70%.
recent takeaway market competition is becoming increasingly fierce. From the end of last year, Amoy little, the United States Mission takeaway, Baidu takeaway and other Internet giants, together with the home food sinks, point I eat O2O industry segments of the participants have joined the market competition. Free lunch, all kinds of gift giving endless stream of activities, capital investment continues to increase.
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