for how to do business, different operators will have a different understanding, and let the following Xiaobian for everyone to analyze the protagonist Yan Shiwen’s business management skills. My name is Yan Shiwen, as early as 10 years ago, I opened a small supermarket in the small town of Rugao huang. At that time, the number of commercial banks in the city on the road there are more than and 10, a large supermarket also has three or four.
needless to say, the competition is fierce. Many bosses lamented business difficult to do, regret the wrong line. But I have no idea, through these years in the market beat, experience, my shop remains popular in the state of competition, business is booming, cigarette sales rose steadily. What is the secret of this? The answer is actually very simple.
business integrity based
business integrity, everyone will say, but really is not an easy thing to do. First of all, to choose other channels of purchase of goods other than cigarettes, strict quality of the purchase, to the slightest careless. My shop is very concerned about the manufacturers and wholesalers of visibility and credibility, quality can not guarantee that the goods are not into, not a formal channel.
to allow customers to buy at ease, with ease, eat at ease. Each purchase must input commodity ledger, so that in addition to grasp Invoicing, can grasp the purchase of goods on time and shelf-life. Secondly, to prevent commercial fraud, all the goods are priced, so that customers at a glance, for reference.
a customer to buy a promotion is washing powder, buy a bag for a small basin, when the sales staff did not timely, the customer did not care and went away. After the event, we will be in a timely manner to promote the sale of goods to the customer’s home, and the staff criticized the education. As the saying goes: doing business is not a hammer trading, to do for a long time, you must make a good impression on the customer, so the customer turnover rate is high.
to operate the brain
operating on the brain, think of ways. A good idea to make a turnaround, similarly, there is a good way to let the business business is booming, enduring. Do not look at our store is a rural store, to retain customers, establish and develop a stable customer base is also very important. The beginning of the opening, we will carry out a membership card, member profiles, two times a year points rebate activities. From the opening to the present, we have issued more than 2 thousand membership cards, although not in the large number of shops and supermarkets, but in this town, and these members can maintain close relationship is the biggest resource of my shop.
over the years, I shop to the pursuit of customer satisfaction as the goal, so that each new and old members can fully enjoy the shopping will bring >