massage, foot massage, door-to-door door-to-door beauty, overnight all the door, the door is really strong demand, this is true or false demand demand? The outbreak of O2O is essentially a demographic problem, on-site service poisoning too deep, pimp business model how to through
CCTV 315 has passed, the gun, the gun is not relieved, and the electricity supplier was laughing because a reporter asked premier when behind and escaped, happiness came too suddenly, you all know what to do. O2O as prime minister was behind the field, have been very happy, Europe Pu Yuan billion brother swarthy little face flashed, over the past one or two years, the development speed of O2O is blowout, pent up ten years of business the last mile problem put the Buddha overnight release.
massage, foot massage, door-to-door door-to-door beauty, overnight all the door, the door is really strong demand, this is true or false demand demand? Let us analyze the outbreak of O2O and development.
demographic problem, scene damping is the line of life and death
O2O specific mode in various fields has many kinds, catering, leisure, beauty and so on, has also been a lot of investment to chase, then O2O of the target population is what people? Is the aunt jump square dance aunt, or some of the young white-collar work, or is tired about workplace elite
Offline must be practical to see, the line should also be divided into family, store, community and company of different service scenarios, different service scenarios make a huge difference in strength and psychological resistance requirements, also means that the establishment of O2O model under different scenarios of the difficulty of the huge difference. Take the family scene for example, families with children tend to parents at home, most home service basically will not be the last generation to accept, do their own cooking, housework do their best not to strangers through the door, the scene basically blocked most of the O2O, of course, home wash or can etc..
we see is 70, 80 and 90 of the O2O service to accept a higher degree, the depth of the Internet crowd on the new mode of acceptance is high, from a demographic perspective, O2O or young people mainly do business, but after several young crowd scene filtering, it looked again, we’ll worry about consumers the population density and the frequency of consumption of most O2O. Of course, it may not need to worry too much, now is still in a stage of early adopters, investor money not to burn, burn more while mass culture habits may turn.
Internet generation is the importance of time cost, easier for on-site service to pay, the two branch of the O2O is the retail and service, retail O2O close to the electricity supplier delivery service, O2O belongs to the non standard service, O2O is a relatively high rate of profit, boasting a larger space in the area. Office massage is a good thing, but everyone is working