and now is the era of consumption upgrade, our users are not simply consumers, but also participants in business change. And our entrepreneurs should also accept this change, re adjust the thinking, from the supply side reform >
key is released in the network eventually in the pages of text, advertising intelligent advertisement completely by the audience active trigger, when the audience’s interest keywords, as long as the cursor key words, keywords will appear near the floating window advertising related. The audience can read the content of the ad, or click on the ad to enter the link site containing the content of the advertisement.
consumer upgrades, entrepreneurs can not live with the "life" mentality to survive
floating window advertising can carry dotting text ads, image ads, carousel advertising, flash advertising, video ads and other forms of advertising, and the floating window exquisite appearance glorified, bring the audience very visual experience.
three; actual effect. They know the needs of customers, customer interests as the starting point, and strive to bring real benefits to the customers. Faithful record and analysis of Internet users behavior, to provide reliable data to customers, to achieve effective pay, and truly realize low input, high returns.
one, accurate. Real time analysis of Internet users, well aware of the preferences of the audience, through the semantic matching system, advertising and Web text, text and audience interest in precise combination, hit the target crowd, and achieve accurate dissemination of advertising.
dotting advertising three characteristics:
September 20, 2016, the "Lenovo micro space" and "insight" activities, a number of front-line investors and entrepreneurs will speak freely, the new economic model and the upgrading of consumption concept increasingly popular today, our entrepreneurs how to hold "rush days" mentality, to build a business model and corporate strategy and put forward many ideas and practical case of dry cargo, helping entrepreneurs in a talent shows itself in entrepreneurial environment, create more brilliant achievements.
brand and product advertising is the most economical
they should be in 2007 Chinese advertising network advertising alliance in the most legendary company, in a very short period of time the development of a large number of high-quality advertisers and publishers, has become a leader in embedded advertising keywords.
, in my impression, the idea of "running for days" was first proposed by Liu Chuanzhi, founder of Legend Holdings, in a share in September 2012. In Liu Chuanzhi’s view, human life has two kinds, one kind is "ran the day", one is "live". To live is to have a good time at home, and those who rush to life have many risks. Perhaps you have motivation and desire, but lack of ability will be rather painful. But China is precisely these people, willing to go up, go up.
when our people traveled thousands of miles away from Japan and South Korea, only to buy a rice cooker can make good rice, confidence in China made completely defeated. We can not help but exclaim "where" China good products, the main reason for this phenomenon is our most entrepreneurs with the "live" mentality to live, earn immediate benefits, the user as a one-time consumer view.
precision marketing advertising the dotting advertising is a network of Internet users are most concerned about the final page of the main text as the carrier, real-time analysis of reader behavior and web pages, according to the correlation between the interest of consumers and the content of the article, automatically tag keywords, and through semantic matching system, the implementation of new forms of online advertising ads with text matching precision.
at the event, Lenovo star partner Liu Wei made the opening, share a mention of the term "strategic choice", which is actually a "rush to the day" concept. When we finished early entrepreneurs financing, recruitment, business model development, product development and so on the basis of the "live" after work, we need to consider the strategy formulation and choice and upgrade of the "rush days" plan.
two; intelligence. Dig the media resources, to create a new profit space, advertising media does not occupy the existing resources, does not affect the page speed, contact way to break the passive acceptance, triggered by netizens fully active, intelligent form greatly enrich website content, to bring users new browsing experience.
after Zhongguancun South Third Street Temporary set up walls, a group of "rush days" builders came to Beijing surrounding section information center is upgraded, busy. Almost at the same time, a "tribute to the days of Ben" internal sharing activities, is the information center into section B block 17 layer staged.
I have the honor to serve as a third party observer, the whole "onlookers" of the investors and entrepreneurs face to face, share dry goods, heart process, transition experience of "running day" activities. Just before my depth interview, hundreds of entrepreneurs, a more profound understanding of the situation faced by this group, combined with the day of this event, I also talk about some of my insights.