As an enterprise, regardless of the network advertising advertising agency or advertiser itself, are part of their business activities, it must be integrated into the overall business activities of cost-benefit analysis, the performance of the entire advertising plan for inspection and evaluation. Compared with the traditional advertising network advertising, special billing and budget mode, both with the traditional advertising costs have in common, but also shows the different analysis on network advertisement cost and budget, to help advertisers and agents form rational advertising behavior.Economic analysis of network advertising:

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