review: according to media reports, the Alibaba has made a "double eleven" registered trademark and authorized Tmall’s use of its recently sent a letter to the media said the ads of Jingdong to use "double eleven" infringement of its registered trademark.
, according to media reports, the Alibaba has made a "double eleven" registered trademark and authorized Tmall’s use of its recently sent a letter to the media said the ads of Jingdong to use "double eleven" infringement of its registered trademark. The Jingdong responded that the double eleven has become a holiday in the entire retail industry, Ali registered double eleven trademark is monopolistic behavior. In fact, more than Jingdong, Suning, Gome, Amazon and other electricity providers should also be affected by this.
admire the awareness of intellectual property Alibaba group, the "double eleven" application for trademark protection of the brand is very creative, and resorted to the magic mark in the stage of intense market competition and the Jingdong before November 11th, is really a fight against competitors and their strengthening propaganda Jones, but in my opinion is that because of "double eleven" is the name of the game itself, the follow-up will continue for a long time, but cannot get this trademark may be invalid, a one-time use of weapons. The following is the author’s analysis:
, a Alibaba in more than a year to obtain why trademark rights to
according to the search result and Trademark Office, the Alibaba group obtained thirty-fifth types of advertising, marketing and other services for others "double eleven" registered trademark is the time of the end of December 2012, taking into account the three months notice period and trademark certificate printing time, the specific time to obtain the certificate of trademark registration should be in 2013 4 to May between. If you want to use the trademark, the first should be in last year’s rights, why should drag more than a year, to this year’s double eleven promotion before use?
if I work in the Alibaba responsible for trademark group legal department, will carefully consider the rights of things, China’s "trademark law" provisions of the general name, only the commodity graphics and models or only directly represents the indication of the goods quality, main raw materials, function, use, weight, quantity and other features may be as a registered trademark, but these signs through the use of remarkable features, and easy to identify, can be registered as a trademark. "Double eleven" the name refers to the November 11th business promotion activities, in accordance with the foregoing provisions may be identified as the common name merchants collective November 11th promotion, may also be identified as a descriptive label promotion time said.
if the thirty-fifth categories of double trademark application for the review of the Trademark Office of the inspectors are more familiar with the Internet, it should be rejected in the first instance of the application. Because this logo should belong to the public domain rather than as an intellectual property rights of an enterprise. Even if the Alibaba is to obtain this trademark, it should be through the review of the trademark has been used to obtain significant evidence. But since the Alibaba has been easy to get this