almost throughout the entire 2013 soap drama finally ended, Suning joint $420 million Hony Holdings PPTV. Suning invested $250 million, accounting for 44% of PPTV shares, becoming the largest stock. Hony capital to the PPTV investment of $170 million, representing approximately 30% of the shares.

for this transaction, the industry are not surprised, announced only a matter of time. But it is difficult for someone to be able to clearly understand the system, Suning in the end what to buy PPTV. In fact, for now, Suning and PPTV, in addition to the money, it is difficult to match the demand from the essential logical find and PPTV.

Suning and Lenovo Hirotake, bought all the shares of PPTV in addition to founding management team, can only be interpreted as, Suning in transition to its radical Internet strides, buy a future, a possibility in the future to seize the opportunities, of course, can also be said to be PPTV to Suning drew a cake PPTV, to start first for the "living room" of the pit.

PPTV CEO Tao Chuang, a point repeatedly stressed in an interview with the NetEase of science and technology, the Internet arena, not big fish eat small fish, but fast fish eat slow. The key is not the talent shows itself can be a product or service is how much, how strong financial support, he is more to be done earlier than others, this should also be a very important guiding ideology and the ultimate combination of Suning PPTV.

to listen to the two sides is how to say:

smart home entrance. This should be the biggest selling point of the PPTV, in accordance with the details of the details of today’s disclosure of Suning negotiations, the two sides in April this year to determine the basic intent of the acquisition, after all, is to do the details of communication and scrutiny. PPTV’s first TV product PPbox is launched in May this year, it can be said that, PPTV is based on the needs of Suning, customized their own strategy.

box is just the beginning, the box itself is not su ning. Su Ning is the outline of the PPTV, smart home ecosystem, the core content of the PPTV services and channel advantages suning. The ecological system must also have PPTV, the upstream and downstream terminal manufacturers, content producers etc..

living room, it is no doubt that all the Internet giant to grab the next site. And as their own Internet companies Suning naturally can not give up. The ecological construction, not even a short duration of time, apple, today also failed to integrate video into their environment, many domestic manufacturers are also in the expectation and exploration of the road.

content goods. Sun Weimin said in his speech, there are "Three Goods" Su ningyun Transformation: content of physical goods, goods, service merchandise. Content goods is a very important part in the future of Suning commodity management, including digital books, music, video and so on, and PPTV is an important part of Suning content goods. >

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