[Abstract] Dangdang invested 200 million yuan to build an open platform for cashmere online, will spend $100 million to establish a sheep base in Inner Mongolia. Tencent technology month on November 4th reported
since mid October this year, Dangdang CEO Li Guoqing (micro-blog) in micro-blog revealed Dangdang to protect sheep clothing, further upstream industry chain ", today, Dangdang announced its own brand of cashmere cashmere goods — Dangdang Premium shelves beginning.
Dangdang clothing division general manager Deng Yifei revealed that Dangdang’s own brand of cashmere varieties have a total of thousands of SKU, mainly concentrated in the early scarf, shawl, the future will also involve cashmere clothing and parenting, etc..
it is understood that Dangdang will invest 200 million yuan to build an open platform for cashmere online, will spend $100 million to establish a sheep base in Inner Mongolia.
Deng Yifei said, in addition to its own brand, Dangdang also invited Ordos, Paro, velvet snow rabbit, Boka, bamboo, lotus, caremon, mihuang, Zhenbei to Asahi, Asia, deer, Hermes more than and 50 at home and abroad cashmere brand settled shop.
, according to Deng Yifei introduction, Dangdang cashmere Premium price is only about 90 percent off of the quality of goods. Burberry with the quality of pure cashmere scarf, for example, the market price of genuine Burberry pure cashmere scarf is generally around 5000, while the price of cashmere cashmere scarf Premium only $399.
cashmere sweater "line prices generally will be higher than the cost of more than five or six times the cost of the line, because too many links, store rent, labor costs, processing costs, utilities and so on, each link has a price. While Dangdang own brand is directly over the intermediate links, so the price can be even lower than 90 percent off of the line." Deng Yifei said so.
, however, at present, Dangdang own cashmere brand is not mass production, only a few thousand pieces. Wait until the market is mature, and then mass production.