Chinese e-commerce giant has made November 11th China retail sales activities become a grand festival. Now, it intends to promote it to outside china.
source: Vision China
With the help of
pop singer Katie · Perry (Katty Perry) hosted the opening concert and retired basketball player Kobe · Bryant (Kobe Bryant) appearances, Alibaba (Alibaba) consumer annual carnival — Chinese singles sales activities this week with hitherto unknown extravagance and capital scale start.
, the 24 hour sales event that took place in November 11th, was not the invention of the Alibaba, but the e-commerce group has made it a fixed holiday in the retail calendar. Today, the company intends to use around the activities of the hustle and bustle, to promote its overseas.
as a China only exists in the activities of singles has far surpassed the United States "black Friday" (Black Friday). In November 11th last year, Alibaba turnover reached $14 billion 300 million. In contrast, from Thanksgiving to "super Monday" (Cyber Monday) of the whole five days (including the American retailers started the Christmas holiday sales at a big discount on black Friday), American online shopping spending of $11 billion 100 million.
the company is digging through its retail, streaming media and payment platform to collect large data. This year, it should be in Hongkong and Taiwan for the first time launched a pilot program for single day shoppers. Next year, the company also intends to target shoppers in Southeast asia.
In addition, the company has continued to grow through mergers and acquisitions, such as its stake in
, an e-commerce group in Southeast Asia (Lazada).
, however, analysts said that the internationalization of the Alibaba is a difficult task – this is also true of its domestic counterparts Baidu (Baidu) and Tencent (Tencent). The three China technology company called BAT, in domestic and international competition because they are not constrained and rapid growth, but only small steps in overseas. Analysts also said that this is also set up in turn: Amason (Amazon) in China failed to open up the situation.
PWC (PwC) Hongkong analysis and emerging technology business leader Li Jingsi (Scott Likens), said: Alibaba face a huge challenge to the world. The model in China is not necessarily effective abroad, or at least not as effective."
, who was an English teacher at the Alibaba Ma Ma Yun (Jack) for the next 10 years set a target of 2 billion consumers. In other words, by 2026, he expects the world to have about four points